EMAIL MARKETING SPECIALIST

Company: Renaissance
Location: Hartford
Posted on: October 23, 2024

Job Description:

When you join Renaissance, you join a global leader in pre-K-12 education technology! Renaissance's solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters-creating energizing learning experiences in the classroom.
Do you have the following skills, experience and drive to succeed in this role Find out below.
Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.As an Email Marketing Specialist at Renaissance, you will join our marketing operations team where you will:

• Maintain and expand current email marketing campaigns, including newsletters, regional email support, webinar invitations and follow up.
• Report on email campaigns, database health and speak to trends and performance of emails.
• Support key marketing initiatives and campaigns within email platform (Marketo).In this role, you will:
• Work within email platform (Marketo) to build lists, design, test and deploy email campaigns.
• Experience designing, coding and maintaining email templates using Knak or HTML and CSS.
• Measure and report on effectiveness of campaigns.
• Work within the marketing database to maintain data quality, lead flow, audience segmentation.
• Work with internal Marketing teams to design, build and execute marketing campaigns.
• Collaborate and support regional field marketing managers to support regional sales initiatives.
• Analyze and monitor automation platform to find new efficiencies.
• Maintain knowledge of internal marketing systems to ensure proper tracking and lead creation.
• Understand and support third party integrations into Marketo including, but not limited to: Sendoso, Zoom, Splash.
• Monitor CRM and automation platforms to maintain data flow and quality.
• Perform routine data clean up and normalization.
• Support outside teams for email support - events, webinars, implementation/onboarding, etc.
• Collaborate with design and media teams to request and approve all creative assets for emails sends.For this role, you must have:
• Knowledge of email/digital marketing technologies, techniques, and trends.
• Ability to analyze data and be a creative problem solver.
• Strong attention to detail.
• Strong project management skills and exceptional attention to detail.
• Organized and able to manage multiple assignments simultaneously, prioritize responsibilities, and meet deadlines.All your information will be kept confidential according to EEO guidelines.Salary Range: $56,100 to $77,200. This range is based on national market data and may vary by location.Benefits for eligible employees include:
• Health Savings and Flexible Spending Accounts.
• 401(k) and Roth 401(k) with company match.
• Paid Vacation and Sick Time Off.
• 12 Paid Holidays.
• Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program.
• Tuition Reimbursement.
• Life & Disability Insurance.
• Well-being and Employee Assistance Programs.Frequently cited statistics show that some women, underrepresented individuals, protected veterans and individuals with disabilities may only apply to roles if they meet 100% of the qualifications. At Renaissance, we encourage all applications! Roles evolve over time, especially with innovation, and you may be just the person we need for the future!EQUAL OPPORTUNITY EMPLOYERRenaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.REASONABLE ACCOMMODATIONSRenaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition (TATeam@renlearnCRM.onmicrosoft.com).EMPLOYMENT AUTHORIZATIONApplicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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Keywords: Renaissance, West Hartford , EMAIL MARKETING SPECIALIST, Advertising , Hartford, Connecticut