Senior Field Marketing Manager - Production Industries
Company: Celonis
Location: New York
Posted on: October 16, 2024
Job Description:
The Team:
The GTM Marketing team creates demand for Celonis at scale. We do
this with programmatic campaigns consisting of a repository of
global and field programs that fits the needs of each market,
segment, and team, delivering integrated,
account/industry/persona-centric customer journeys along the entire
funnel. Alongside this, we continue to make our community of
customers our best advocates and speakers via our customer
communities. Included in the GTM Marketing team are Field
Marketing, Global Campaigns, Digital Marketing, Partner Marketing,
Customer Advocacy, and Marketing Operations. This team thrives on
cross-functional collaboration, working as one team, solving
problems, bringing new ideas to life, and obsessing over customer
value. People are empowered to do their best work, think with a
growth mindset, and build their careers with Celonis.
The Role:
Field marketing acts as the 'CMO' of their territory or industry,
providing an end-to-end view of how marketing attracts, educates,
engages, and converts the audience at scale. In this role, the
field marketing leader would be responsible for building and
accelerating demand in the North America Production industries
(Manufacturing, Automotive, Oil & Gas).
The work you'll do:
- Build the yearly regional demand generation plan, working
closely with North America sales leaders to understand business
goals and drive execution of marketing programs thru all
contributors: account executives, business development
representatives, partners, digital marketing and global programs
team
- Design and execute strategic marketing campaigns across a broad
mix of tactics that achieve pipeline goals; including, but not
limited to:
- Evaluating and selecting key industry & regional events and
roundtables for participation; owning the event strategy from
creation to execution
- Designing and executing Celonis-hosted webinars and in-person
events to reach prospects and customers
- Creating new programs for account-based marketing and pipeline
acceleration
- Owning relationships with marketing vendors for digital
advertising, content syndication and lead purchase
- Creating local customer programs and communities
- Scale demand creation with partners, leveraging their expertise
to increase awareness, create pipeline and support the adoption of
partner campaign toolkits
- Collaborate with the global digital marketing team to execute
campaigns via digital channels (email, LinkedIn, etc.)
- Work in tandem with global programs to leverage and adapt
global campaigns for use in Public Sector industry
marketing
- Work cross-functionally to create campaigns-in-a-box for
Manufacturing/Automotive and Oil & Gas specific use cases that are
not covered by the global campaigns team.
- Work with corporate marketing and go-to-market teams to plan
and host our flagship 'City Collaborative' event series to
accelerate existing opportunities, generate new pipeline, and
deepen our existing customer relationships.
- Enable the Production sales, BDR, and partner teams on
campaigns, key messages, and marketing programs
- Lead demand generation reporting using marketing analytics to
drive corrective action if needed to achieve demand generation
targets of the territory or market and establish a regular
reporting cadence with marketing and sales counterparts
- Effectively spend marketing budget to drive new pipeline
creation and accelerate pipeline and assess on an ongoing basis
campaign effectiveness and ROI
The qualifications you need:
- 7+ years experience in B2B Demand Generation or Field Marketing
positions
- Degree in marketing, communications, business, or related
field
- Proven track record of working with sales, partner teams, and
customer success teams to create and execute campaigns that drive
pipeline
- Knowledge of best practices in modern marketing:
persona-centric demand generation, marketing automation, pipeline
acceleration, demand generation funnel, etc.
- Proven track record of using a wide variety of tactics like
influencer networks, industry association partnership,
account-based marketing, events, digital, email and partner
marketing to drive demand
- Ability to think strategically, prioritize tasks, execute with
attention to detail, and consistently meet deadlines
- Experience in Marketing Automation, Salesforce.com
- Energetic, high performer with a willingness to take initiative
and be resourceful
- Creative thinker who is adept at working on multiple projects
simultaneously in a fast-paced environment, and comfortable adding
new ideas
- Excellent presentation skills and confidence in communicating
with senior-level sales VPs
Travel will be required, approximately 30% of the time
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Keywords: Celonis, West Hartford , Senior Field Marketing Manager - Production Industries, Professions , New York, Connecticut
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