Digital Marketing Coordinator

Location: New York
Posted on: November 18, 2024

Job Description:

Digital Marketing Coordinator

Adecco is currently assisting a well known, trendy and established fashion company in their search for an experienced Digital Marketing Coordinator in New York, NY. The Digital Marketing Coordinator is responsible for maintaining the day to day of all PINK social media and third party properties including Snapchat, Instagram, Facebook, Twitter, YouTube, Pinterest, WeHeartIt, and Tumblr and any new and emerging platforms. This role will also support the Senior Marketing Coordinator on execution of paid digital media campaigns and brand partnerships as well as social-based projects, such as user generated contests and sweepstakes. This position is a temporary job opportunity. If you meet the qualifications listed below please Apply Now!

Responsibilities for this position include but are not limited to the following:

•Support Sr. Marketing Coordinator on development of social content strategy and cadence

•Maintain social marketing calendars across all platforms

•Coordinate asset delivery with copy and creative for all social updates

•Push/schedule all updates daily on social and third party platforms

•Manage day to day activity of PINK?s ~50 regional store Instagram accounts

•Support Sr. Marketing Coordinator in execution of PINK Nation social projects and social site integrations

•Develop educational marketing materials and social assets for key campaigns to be utilized by our 200 PINK Campus Reps.

•Work with copy, creative and PINK?s media agency to execute paid media campaigns and brand partnerships with oversight from Sr. Marketing Coordinator

•Manage day to day content planning and publishing of the PINK Nation app chat feature

•Route social cadence to third party partners for input

•Own sample trafficking in collaboration with merchants for in-house asset creation

•Analyze and recap social performance

•Track social trends and analyze competitor activity

•Help identify emerging brand right platforms for PINK to develop a presence

•Manage live social updates from brand events

•Closely collaborate with events team to communicate and recap event activity via social

•Manage music licensing and support video execution

Candidates must meet the following requirements for consideration:

•Bachelor?s Degree required or equivalent experience

•1 - 3 years experience in Digital Marketing

Creative and innovative thinker

•Intimate knowledge of all top social and mobile messaging platforms

•Organized, deadline oriented, & works well under pressure

•Excellent written and oral communication and presentation skills

•Ability to problem solve and escalate as needed

•Ability to juggle multiple tasks and projects

•Ability and willingness to work off-hours when necessary to meet deadlines

•Analytical and logical thinker

•Understanding of the PINK brand and fashion retail

•Direct experience managing brand social activity preferred

•Proficiency in Project, PowerPoint and Excel

Pay for this position is based on experience. This is a temporary opportunity- ending on or around 2/20/15.

Adecco provides one of the most comprehensive benefits package in the industry to contract workers.

Click on Apply Now to be considered for this position or any other production assistant/packaging related job opportunities with Adecco.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Keywords: , West Hartford , Digital Marketing Coordinator, Sales , New York, Connecticut